Some writers confuse authenticity, which they ought always to aim at, with originality, which they should never bother about. – W.H. Auden

Be real.

Reveal a real hurt.
Explain a real struggle.
Share a real disappointment.

Be transparent.

Describe a real concern.
Illustrate a real emotion.
Express a real frustration.

Be vulnerable.

What do you really feel?
What are you really thinking?
What do you really want to say?

Please, write about that.

Don’t create content that you’re not excited to share.
Don’t fill up pages with words that don’t mean anything to you.
Don’t waste your time writing about something you’re not passionate about.

Instead, write something real.

Too much fake already exists.