When the other bloggers have stopped writing.
When the other artists have stopped producing.
When the other athletes have stopped practicing.

Be there in the end.

When the passionless have deserted their work.
When the uncommitted have quit their endeavors.
When the fearful have run to safety.

Be there in the end.

After the trend has burnt out.
After the fad has become old news.
After the hype has died.

Be there in the end.

Giving your gift.
Perfecting your craft.
Maintaining your discipline.

Be there in the end.

If you are…you will win.
If you aren’t…you will lose.

Be there in the end.

The world needs you to win.
The world needs you to finish well.
The world needs your unique contribution.

Why?

Because too many people have gone to the grave without fulfilling the specific purpose for which they were created.

Be there in the end.

Another unfulfilled purpose is just. not. acceptable.