Ugly is everywhere.
Ugly methods and models.
Ugly processes and practices.
Why so much ugly?
Because ugly is easy.
Because ugly is the default outcome.
Because ugly is what happens when you don’t try your best.
Beauty, on the other hand, is hard.
Beauty must be prepared.
Beauty must be cultivated.
Beauty must be developed.
Beauty requires an investment of time.
And so for the sake of all of us who despise ugly and appreciate beauty…
Please invest the time.